Copy, visuals, and cultural essays exploring wellness, beauty, and the textures of everyday life. This portfolio showcases a selection of client work and personal projects that span beauty, wellness, and cultural critique.
Wellness & Vitality Storytelling
Long and short-form content centred on rituals and regenerative living, blending anthropology, journalism and lived-experience.
Lisa Franklin – Synergistic & Scientific Wellness
Collaborated with the Lisa Franklin and Clinic Privé team to craft content where luxury skincare meets long‑term vitality. Each piece designed to connect science with everyday ritual and invite audiences into a more sustainable approach to beauty and wellbeing.
Beauty & Skincare Campaigns
Art direction, product photography, and copy for beauty brands highlighting texture and real-skin storytelling.
VERSED – U.S. Drugstore Skincare Brand
Crafted targeted content and product stories that translated VERSED’s ingredient‑focused formulas into everyday skincare rituals.
Elemental Herbology – London Skin & Wellness
Produced product photography and social content that reflected Elemental Herbology’s fusion of nature, science, and spa‑level calm.
Space NK – Luxury Beauty Retailer
Developed multi‑brand, multi‑channel content that fit seamlessly into Space NK’s premium yet approachable beauty universe. The focus on discoverability invited audiences to explore the textures, formulas, and stories behind each product.
Wildsmith Skin – Eco‑Luxe British Skincare
Captured Wildsmith Skin’s sustainable luxury through visuals and refined storytelling. My work spotlighted product textures and landscapes to evoke grounding, heritage, and modern eco‑conscious beauty.
Fable & Mane – Hair Wellness
Designed culturally rooted, hair‑ritual‑inspired content that honoured Fable & Mane’s Indian heritage and modern hair wellness positioning. Creative photography showcased the range as part of soothing, intentional self‑care moments.
Cultural Critique & Editorial
Reflective writing on identity, film, and the intersection of politics. Where critique meets care and reinterpretation.
Piakan Essays – Identity & Screen
Personal reflections and movie analyses exploring the constructs of race, femininity, politics, and the emotional texture of everyday life.
Chartist UK – Film & Politics
Wrote a republished review of the film Wicked for Chartist, a democratic socialist journal, going beyond entertainment to examine the story’s social and political undercurrents.
HQ Trivia – In-house Quiz Writer
As part of HQ Trivia’s UK content team, I researched current affairs and trending topics to write thousands of live trivia questions. The work combined fast-paced editorial judgment, scripting for live hosts, and fact-checking news, culture, and internet moments into playful, real-time experiences.
Inspired by my work? If you’re building something at the intersection of wellness, beauty, or culture, I’d love to hear from you.